9 Highly Reputable Resources for Compelling Marketing Stats

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If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. Using accurate data in your original content is powerful way to communicate that you’ve done your research

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Pinterest Analytics: 6 Tools to Drive Improved Results

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Do you want to make the most of your Pinterest account? Do you understand which pins drive traffic and convert on your site? Pinterest is a social network that is renowned for high click-through rates and making sales, but… …if you don’t have a clear picture of what works and what doesn’t, you’ll miss out on these conversions. In this ...

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Another Way to Help Humanitarian Efforts in Nepal: Start Mapping

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OpenStreetMap The numbers keep rising from the massive earthquake that struck Nepal on Saturday. As of Monday morning, authorities confirm more than 3,800 have lost their lives, with at least 6,500 injured. And with thousands of Nepalese and international citizens still missing, governments from across the globe are pouring in aid and effort to locate them

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Why customer personas may be an outdated marketing technique

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“When my head is in the typewriter the last thing on my mind is some imaginary reader. I don’t have an audience; I have a set of standards.”  - Don DeLillo A few weeks ago here on {grow} I ran a piece by Rob Petersen explaining the value of working with “customer personas” to develop a content marketing plan.

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