How to Create a Social Media Calendar [Infographic]

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"Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match,” explains social media entrepreneur, Gary Vaynerchuk.

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How to Manage Your Entire Marketing Budget [Free Budget Planning Templates]

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Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire site to a new platform? Are you doling out the extra dough for that fancy-pants domain name your company has always wanted, or are you sticking with your current domain name?

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What you need to know about emerging content forms

Image content-forms.jpg One of my predictions for 2015 was that the incredible wave of information density we all face as marketers will force innovation in content forms. Let’s face it, the way we create and consume content has not changed significantly in a decade. The need to stand out will finally force companies to help us create and consume in new ...

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The Ultimate List of Free Content Creation Tools & Resources

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Creating content isn’t always a walk in the park. (In fact, it can sometimes feel more like a sprint in a swamp.) While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. Automation hasn’t yet replaced what we do (thank goodness). That being said, there are plenty of tools out there ...

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How to Make a Mobile-Friendly Website [Free SEO Guide]

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The search engine goliath Google hath laid down its wrath once again -- this time targeting the mobile web. On April 21st, 2015, Google began rolling out its "mobile-friendly" update, which makes mobile-friendliness a stronger ranking factor for mobile searches. The aftermath of this rollout, dubbed "Mobilegeddon," has resulted in thousands of non-optimized websites plummeting in mobile search results

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5 Bad Writing Habits to Drop Right Now

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After writing several thousand blog posts and articles, I’ve learned something about writing: It’s not just what I write that’s important; it’s also what I don’t write. There are some things you should simply not write. I’m not referring to well-placed curse words or salacious stories.

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How to be “Future Ready” for a career in marketing

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I was challenged by my friends at Dell to write a post on what it would mean to be “Future Ready” … How do we prepare and remain relevant for the next 5-10 years of business? I’m up for the challenge and here is my first insight:  Don’t worry about Ello. But seriously.

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How to Add Business Books to Your Shelves Without Spending a Dime

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As fun as it is to read books like Gone Girl while posted up in a lounge chair on a beach, settling down with a business-related book might be a better bet for your career growth. According to the California Library Association, students who participate in summer learning experience an 84% increase in engagement the following school year. If it works for kids, why wouldn't it work for grownups, too?

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People in Sleepy Village of the Damned Wake Up Craving Sex

For the past four years, residents of the small town of Kalachi in northern Kazakhstan have been plagued by a mysterious sleeping sickness which knocks them unconscious without warning, keeps them in a coma for up to six days and has no known cause or cure. The sickness has prompted the media to label Kalachi the “Village of the Damned.” Now its residents say they’re suffering from strange side effects after awakening, including hallucinations, odd behaviors and a month-long craving for sex

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The Future of Art Has a Propeller

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Flickr/Don McCullough It was dark and quiet in the wee hours of last Wednesday morning at the intersection of Lafayette and Houston in NYC. Suddenly: a buzzing. The grafitti artist KATSU was taking his customized Phantom drone for its first vandalizing spin

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